Grow With The Greene Turtle
A Distinctive Growth Opportunity
The Greene Turtle Franchising Corp. is looking strategic franchise partners to continue its dynamic growth. We want strong candidates who already have success in multi-unit development and management and who are seeking to leverage their existing resources to expand their business and brand portfolios. Multi-unit operators are already choosing The Greene Turtle as their growth brand in Maryland, Virginia, New York, New Jersey, Delaware, Pennsylvania and West Virginia.
Our franchise business opportunity is distinguished by five key points of differentiation:
- Strong Unit Economics: Average Unit Volume: $2.74MM – 2017 FDD
- Broad Demographic Appeal: “Regulars” range from young adults to boomers to seniors to families to sports fans of all ages, and more.
- And Our Menu: With a flair reflective of our Maryland origins, The Greene Turtle’s food is not your typical “sports bar” fare. Our beverage selection combines top-shelf brands, proprietary selections and regional and seasonal brews, which helps our restaurants maintain an impressive ratio of high-margin beverage to food sales.
- The “Cool Factor” – It’s very real: Driven by the cult-like popularity of our T-shirts, strong sales of Greene Turtle merchandise provide a valuable added revenue stream.
- Our dedicated strategic franchisees partners: We love our Strategic franchise partners! They are experienced multi-unit operators who embrace the Greene Turtle brand and leverage their existing resources to expand their business portfolios.
Rankings and Awards
-
2017 Entrepreneur Magazine
Top 500 Franchise Opportunities (#300)
-
2017 FSR Magazine
Top 50 Emerging Restaurant Chains
-
2017 Nation's Restaurant News
“Next 20” Restaurant Brands to Keep an Eye On
Take the First Steps Toward Joining the Greene Turtle Franchise System
1. Submit an Application and Financial Statement
Applicants submit a confidential Business Application to The Greene Turtle Franchising Corporation. Applicants must have a minimum net worth of $1,500,000 per store, of which $500,000 must be in liquid.
2. Application Review
The Greene Turtle Franchising Corporation will conduct an initial review of your application. If this review is favorable, we will schedule a preliminary face-to-face in-market meeting.
3. Face-to-Face Meeting
A representative of The Greene Turtle Franchising Corporation will make a preliminary visit to your local market to meet with you in person. At this meeting, you will learn about our franchise program and the support services we offer. We will discuss your responsibilities to the franchise system and your business objectives. During this meeting, we will also provide you with our Franchise Disclosure Document (FDD).
4. Discovery Day/Interview
If the preliminary face-to-face meeting is favorable, we will schedule a meeting at our corporate offices in Columbia, MD. You will meet with our President/CEO, as well as other members of The Greene Turtle’s executive staff. This time will be used to review The Greene Turtle’s business model, area development and franchise agreement. Other discussion topics will center around your plans for developing your Greene Turtle business thoroughly.
5. Formalize Agreement
If we establish mutual interest is established, we will move forward with Development Agreement discussion, which will includes:
- Defining the development territory.
- Establishing financial terms.
- Setting a timeline for the opening of your first restaurant and future restaurants in the Development Agreement.
- Finalizing legal documents.
- Executing an initial Franchise Agreement ($45,000 franchise fee per unit).
- Executing an Area Development Agreement ($10,000 fee per unit).
6. Site Selection
As an official Greene Turtle franchisee, you will have to find a viable location to open your first restaurant. The Greene Turtle Franchising Corporation will assist you in your efforts to find and develop an appropriate location within your exclusive Development Territory.
7. Approval of Plans and Construction
Once capitalization of the restaurant is formalized, The Greene Turtle will assist you in developing construction plans that adhere to our unique brand identity.
8. Strategic Planning
Prior to opening your first Greene Turtle Sports Bar & Grille, a strategic planning session will take place, covering the following topics:
- Creating a milestone development schedule.
- Training and opening activities for your first Greene Turtle.
- Review of The Greene Turtle Operations Manual.
- Review of your first six months operating plan.
9. Complete Construction & Open for Business
After successfully completing The Greene Turtle Training Program, you are now ready to open and operate your Greene Turtle Sports Bar & Grille. Our Training Team will offer onsite support for a minimum of 14 days during the opening of your the Greene Turtle and then our franchise support team will visit you regularly to support your business.
Frequently Asked Questions
-
What will I receive as part of The Greene Turtle franchise system?
You will receive site selection, and restaurant design assistance, management and customer service training, access to The Greene Turtle proprietary operational programs and advertising materials and field assistance and training in operations, management and marketing.
-
How much does a franchise cost?
The total estimated initial investment ranges from $1,455,000 to $1,757,500 for an endcap location. This depends on the required rent and property improvements and the actual cost of the liquor license, the insurance, signage, equipment, initial inventory and the amount of the working capital required. This estimate includes the initial franchise fee of $45,000 plus the cost of Grand Opening advertising.
-
Is financing available?
The Greene Turtle does not offer direct or indirect financing or guarantee loans, notes or obligations. The Greene Turtle is a member of the SBA Registry and has a network of lenders available to strategic franchise partners.
-
How much is the ongoing royalty?
The royalty is 4% of your gross weekly revenue.
-
What about advertising and promotion?
Advertising and promotion to attract customers and build loyalty to your restaurant is essential. We require a minimum investment in Grand Opening advertising of $20,000. To ensure adequate continuing promotion, you must spend at least 2% of your gross sales on local advertising. Each franchisee is required to contribute 1.5% of weekly gross sales to the system advertising program.
-
What training will I receive?
The Greene Turtle’s training support is extensive. Prior to the opening of your restaurant, the franchisee operating partner, one full-time general manager, two assistant managers and a kitchen manager will receive a total seven of weeks training by our expert trainers. During the opening, we will provide a minimum of 14 days on-site training for hourly staff. After that, your key operating staff will be required to attend refresher courses, seminars and other training programs from time to time.
-
How long is the term of the franchise agreement?
The initial term of The Greene Turtle franchise is 10 years. The right to operate the restaurant can be renewed for two additional 5-year terms.
-
How do I get started?
Complete the online “Request for Information” and submit it to us or complete the more comprehensive online “Confidential Business Application” to begin the evaluation process of today. After we review your request, we will contact you via phone and email. If you have any questions
Call us at 443-661-4298 or 1-855-TGT-INFO.
Or
Send an email to franchising@thegreeneturtle.com.