In business since 1976, The Greene Turtle Sports Bar & Grille is a family-friendly casual dining restaurant and dynamic sports bar offering high-quality American comfort food with a heavy emphasis on local, regional and national sports.
The Greene Turtle Franchising Corp. is seeking strategic franchise partners to continue its dynamic growth. We seek strong candidates who already have success in multi-unit development and management and who are seeking to leverage their existing resources to expand their business and brand portfolio. Multi-unit operators are already choosing The Greene Turtle as their growth brand in Maryland, Virginia, New York, New Jersey, Delaware, Pennsylvania and West Virginia.
Our franchise business opportunity is distinguished by five key points of differentiation:
Applicants submit a confidential Business Application to The Greene Turtle Franchising Corporation. Applicants must have a minimum net worth of $1,500,000 per store, of which $500,000 must be in liquid assets.
The Greene Turtle Franchising Corporation will conduct an initial review of your application. If this review is favorable, we will schedule a preliminary face-to-face in-market meeting.
A representative of The Greene Turtle Franchising Corporation will make a preliminary visit to your local marketplace to meet with you in person. At this meeting, you will learn about our franchise program and the support services we offer. We will discuss your responsibilities to the franchise system and your business objectives. During this meeting we will also provide you with our Franchise Disclosure Document (FDD).
If the preliminary face-to-face meeting is favorable, we will schedule a meeting at our corporate offices in Columbia, MD. You will meet with the President/CEO, as well as other members of The Greene Turtle’s executive staff. This time will be used to thoroughly review The Greene Turtle’s business model, area development and franchise agreement. Other discussion topics center around your plans for how you will approach the development of your Greene Turtle business.
If mutual interest is established, we will plan to go forward on a Development Agreement discussion, which includes:
As an official Greene Turtle franchisee, you now have to find a viable location to open your first restaurant. The Greene Turtle Franchising Corporation will assist you in your efforts to find and develop an appropriate location within your exclusive Development Territory.
Once capitalization of the restaurant is formalized, The Greene Turtle will assist you in developing construction plans which adhere to our unique brand identity.
Prior to opening your first Greene Turtle Sports Bar & Grille, a strategic planning session will take place, covering the following topics:
After successfully completing The Greene Turtle Training Program, you are now ready to open and operate your Greene Turtle Sports Bar & Grille. Our Training Team will offer onsite support for a minimum of 14 days during the opening of your the Greene Turtle, and then our franchise support team will visit you regularly to support your business.
You will receive site selection, and restaurant design assistance, management and customer service training, access to The Greene Turtle proprietary operational programs and advertising materials and field assistance and training in operations, management and marketing.
The total estimated initial investment ranges from $1,455,000 to $1,757,500 for an endcap location. This depends on the required rent and property improvements and the actual cost of the liquor license, the insurance, signage, equipment, initial inventory and the amount of the working capital required. This estimate includes the initial franchise fee of $45,000 plus the cost of Grand Opening advertising.
The Greene Turtle does not offer direct or indirect financing or guarantee loans, notes or obligations. The Greene Turtle is a member of the SBA Registry and has a network of lenders available to strategic franchise partners.
The royalty is 4% of your gross weekly revenue.
Advertising and promotion to attract customers and build loyalty to your restaurant is essential. We require a minimum investment in Grand Opening advertising of $20,000. To ensure adequate continuing promotion, you must spend at least 2% of your gross sales on local advertising. Each franchisee is required to contribute 1 1/2% of weekly gross sales to the system advertising program.
The Greene Turtle’s training support is extensive. Prior to the opening of your restaurant, the franchisee operating partner, one full-time general manager, two assistant managers and a kitchen manager will receive a total seven weeks of training by our expert trainers. During the opening, we will provide a minimum of 14 days on-site training for hourly staff. After that, your key operating staff will be required to attend refresher courses, seminars and other training programs from time to time.
The initial term of The Greene Turtle franchise is 10 years. The right to operate the restaurant can be renewed for two additional 5 year terms.
Complete the online “Request for Information” and submit it to us or complete the more comprehensive online “Confidential Business Application” to begin the evaluation process today. After we review your request, we will contact you via phone and email. If you have any questions, call us at 443-661-4298 or 1-855-TGT-INFO. Or, send an email to franchising@thegreeneturtle.com.