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Press — October 2, 2017

Pink is the New Greene at The Greene Turtle Sports Bar & Grille

By Alyssa Santiago

Popular Mid-Atlantic Sports Bar Partners with the American Breast Cancer Foundation for Breast Cancer Awareness Month 

Columbia, MD – Today, The Greene Turtle Sports Bar and Grille® announces the launch of its “Pink is the New Greene” campaign, in partnership with the American Breast Cancer Foundation.

Beginning October 1, guests may sip a glass of bright, crisp Dark Horse Rosé wine and order The Greene Turtle’s signature Buffalo Chicken Nachos or Chili Nachos, which will feature special pink chips for the month of October. Proceeds from these food and drink purchases, as well as all Greene Turtle wearable gear, will support the American Breast Cancer Foundation.

“We are excited to partner with the American Breast Cancer Foundation to turn The Greene Turtle Sports Bar & Grille® pink during the month of October,” said Layla Nielsen, Senior Director of Marketing at The Greene Turtle Sports Bar & Grille®. “Our Pink is the New Greene campaign is a wonderful opportunity for employees and guests to join together to help the many women affected by breast cancer by raising money for awareness, education, early detection support.”

The Greene Turtle is partnering with a local charity based in Columbia, MD, the American Breast Cancer Foundation (ABCF). ABCF is a national charity who partners with medical clinics across the nation to provide uninsured and underserved individuals with educational resources, access and financial assistance to aid in early detection, treatment and survival of breast cancer. ABCF has served more than 31,000 clients in all 50 states as well as Puerto Rico and Guam through financial assistance and education.

“This campaign is an incredible opportunity for positive change,” noted Jacky Loube, CEO of American Breast Cancer Foundation. “With the help of The Greene Turtle, we can extend our reach. We will be able to cover the cost of early detection services for those in need as a direct result of this partnership.”

For more information on The Greene Turtle Sports Bar & Grille®’s, please visit www.thegreeneturtle.com.

About The Greene Turtle Sports Bar & Grille® and The Greene Turtle Franchising Corp.:

First opened in Ocean City, MD., in 1976, The Greene Turtle Sports Bar & Grille® today includes 44 locations in markets across Maryland and extending into Washington, D.C., Virginia, West Virginia, Delaware, Pennsylvania, New Jersey, Long Island, New York. Combining comfort food, a casual atmosphere and a sports bar theme marked by big screen TVs broadcasting local and national events, “The Turtle” has become a popular year-round destination where families, friends and fans of all ages feel at home. CBS Baltimore named The Greene Turtle Sports Bar & Grille® among the best local spots to enjoy “March Madness.” Information is available online at www.thegreeneturtle.com and www.facebook.com/thegreeneturtle.

About American Breast Cancer Foundation:

The American Breast Cancer Foundation (ABCF) is a national 501 (c)3 charity dedicated to providing educational resources, access and financial assistance to aid in the early detection, treatment, and survival of breast cancer for underserved and uninsured individuals, regardless of age or gender.

This mission is achieved, in part, by the Breast Cancer Assistance Program (BCAP), the Community Partnership Program, and the Community Advocacy Program. These programs link patients with facilities and assistance in their own areas.  It is the goal of each of these programs to reduce disparities in access to diagnosis and the treatment of breast cancer, particularly among those in need. These interventions may lead to modification of negative factors and improve the survival rate of clients served.

ABCF is headquartered in Columbia, MD. Information is available online at www.abcf.org.

 

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